Kevin Swelsen

Freelance & Interim
Analytics | Tag & Data Management | Conversion Optimization

About Me


Personal Info

Name: Kevin Swelsen
Date of birth: February 4, 1987
Nationality: Dutch
Location: Almere, The Netherlands
Skype: kevinswelsen
Phone: +31 (0)6-46787699

About Myself

I’m an independent digital analytics, data management and conversion optimization specialist. I have over 7 years of experience in this field, and I have done projects for both startups as well as large multinationals, in many verticals, in multiple continents.

I get the most energy out of projects where I can help organizations to achieve growth through a data driven mindset.


Find me on Linkedin or download my resume!



Lead Experimentation & Analytics

2017 - 2019
  • Experimentation & Analytics strategy
  • Building an experimentation team and culture
  • Teamlead of 6 FTE
  • Analytics: Google Analytics 360, Self built
  • Tag Management: Google Tag Manager
  • Experimentation: Optimizely & Self built


Senior Analytics & CRO Consultant

2014 - 2017
  • Digital Analytics (Google Analytics 360, Adobe, Webtrends)
  • Tag & Data Management (GTM/Tealium/Relay42)
  • Conversion Rate Optimization (Hotjar, Clicktale, Usabilla)
  • A/B Testing (Optimizely, VWO, Monetate)


Analytics & UX Consultant

2012 - 2014
  • Digital Analytics (Google Analytic 360, Adobe Analytics, IBM Coremetrics)
  • Tag Management (Google Tag Manager)
  • Usability testing
  • Conversion Rate Optimization (IBM Tealeaf)
  • A/B Testing (Optimizely)


Digital Anlaytist & Usability researcher

2011 - 2012
  • UX Research
  • A/B Testing


Additional Education

HFI Certified Usability Analyst

Google Analytics IQ

Adobe Analytics Partner Training

Tealium IQ & Audiencestream Certification

Relay42 Training

Webtrends Certification

Zuyd University

At Zuyd University I received my bachelors degree in computer science. As part of this degree I learned the basics of software engineering.  I learned the basics of several programming and web development languages (Javascript, .Net, C# and others) but also several project management techniques (i.e. Scrum).

As part of my bachelor’s degree I studied for 6 months at Missouri State University.


At the Eindhoven University of Technology (TU/e) I received a masters degree in Human Technology Interaction.

This degree combines computer science with behavioral sciences and decision making studies. The degree introduced me to analytics, usability and experimentation techniques.

As part of this masters degree, I studied for 6 months at the School of Information at UC Berkeley.

Contact me

Want to Work with Me?

Phone number:

+31 (6) 46787699

Social profiles: